In 2010, when I was working in South Africa I had my first idea about travelling around Iceland in super jeeps with foreigners where we would stop at special places, both winter and summer with VIP style.
The idea kept on rolling around in my head for the next two years.
At springtime 2011 me and my wife bought ourselves one Endure bike each after many years without having one.
We enjoyed using them and trips to the Icelandic highlands were our favorite. We had our own super jeep some years ago and often travelled around the highlands since that area is endlessly diverse and beautiful.
In the year 2012 I was asked If I could take foreign tourists with me on trips if that would be the case. “Of course”! Was my answer and so the ball started rolling and the idea behind a small family company that would offer Enduro adventure tours, began to take shape.